Per Per Click                      

  
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Our Pay Per Click training program is suited for individuals who are interested in gaining in-depth knowledge in paid search engine marketing practices. This training course provides a detailed and practical approach to developing, structuring and managing a successful and cost effective Search Engine Marketing advertising campaign. Our PPC training Course mainly focuses on the top 3 search engines – Google, Yahoo and Bing (MSN). This training program will cover all the practical aspects of Google Adwords, targeting best practices for Adwords campaign structure, keyword selection, ad position preferences, and creative optimization. Due to rising demand for Pay Per Click Marketers across the globe, skilled PPC specialists can afford the luxury to choose and pick their jobs. One can also use these skills to start their own entrepreneurial start-ups which are highly profitable.
Our Pay Per Click training course will help you to

• Assess various options available in paid search marketing
• Structure your Pay Per Click campaigns targeting your niche
• Choosing your target keywords using software or online tools
• Create & optimize Google AdWords campaigns
• Set up advanced strategies in Google AdWords
• Landing page optimization to maximize revenues
• Assess cost effectiveness of your Pay Per Click campaigns
• Create effective Pay Per Click ads

What You will learn?

Introduction

• What is Pay Per Click (PPC)?
• How does PPC work?
• Importance & Benefits of PPC
• Google AdWords
• Yahoo Search Marketing

Keyword Research for PPC

• What is Keyword Research?
• Difference in SEO & PPC keywords
• Researching for PPC keywords
• Importance of targeted keywords
• Selecting targeted / related keywords
• Analyzing competition keywords
• Keywords popularity & Search Volume
• Categorizing keywords in Ad Groups
• PPC keywords tools and resources

Bids Management in PPC

• What is bidding?
• What is Quality Score?
• Effect of Quality Score on bidding?
• How to increase position on search?
• Bid Management
• User Defined bids and Automatic Bids
• Importance of bidding techniques
• Competitive Analysis for bidding

PPC Campaign Tools

• Google Adwords Tool
• Keywords Spy
• Google Adwords Editor

Seting up PPC Campaign

• Google Adwords Account Structure
• PPC Campaign Structure
• Location Targeting
• Campaign Management
• Budget Management
• ROI Management
• Conversion Tracking
• Using Multiple Account
• Using My Client Center (MCC)